While Art Miami live show will not take place this December, BOCCARA ART is happy to participate in the inaugural virtual fair MIAMI ART CITY Online Acquisition Rooms, which is a unique online interactive platform that utilizes proprietary technology to replicate the art fair experience in a virtual art fair community. MIAMI ART CITY combines a transactional sales platform with news, education and entertainment content tailored to today’s high-end art collectors and will run during the original fair dates of December 1-6, 2020. Differentiated from existing online platforms (such as “viewing rooms” or auction catalogues, which essentially represent “story reading” of an artwork’s specifications), MIAMI ART CITY embodies “story telling” - providing in-depth perspective on the work’s inspiration, impact, and value.
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