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"700 v.2" from LANVIN Series Collection, by Krista Kim
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BOCCARA ART
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Digital Print on Pleximuseum, 2018
Size US: 31 x 44 9/10 in
Size Europe: 78,7 x 114 cm
«Light is the new ink»
Krista Kim is the founder of the Techism art movement, which calls for greater interdisciplinary dialogue and collaboration between innovators of the Tech industry and artists in order to create a more balanced culture of humanism through the arts in the digital age.
Kim's work is a response to our constant exposure to LED lights through our devices. Her work expresses digital consciousness and questions our current aesthetic principles. She is interested in digital technology and its revolutionary effects on human perception, media, social structures and communication. She is based in Toronto and exhibits regularly in New York and Paris, and in art major fairs worldwide.
Following French fashion brands like Louis Vuitton that has worked with the likes of Takashi Murakami and Jeff Koons, Hermès that has partnered with graffiti artist Kongo, or Agnès b. known for its tireless promotion of young artists, Kim has now collaborated with Lanvin, the oldest continuously operating fashion house in France founded in 1889, on its Fall/Winter 2018-19 prêt-à-porter collection presented during Paris Fashion Week. Sharing the Techism philosophy with Olivier Lapidus, the maison’s womenswear artistic director and initiator of the first e-couture label, Kim intends for the new collection to express a vision of what it means to be human in the digital age.
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